Why your business needs reviews and reputation management
Business reputation management is critical to your success. The internet is the first place people turn to when searching for information about companies, products and services. Most of their online research involves reading the reviews.
To ensure your business is accurately represented online, reputation and review management are must-haves. Review and reputation management online allows you to:
Appeal to Customers
Customers are constantly evaluating their options. Almost 97% of customers say that reviews help decide where they shop and what they buy. Review and reputation management involves review monitoring and reputation management, which allow you to boost your positive reviews across online platforms and position them in front of your customers.
Generate Positive Reviews
92% of customers don’t trust a company without online reviews. What’s more, 23% said they have problems shopping somewhere when there are no reviews. A reputation manager ensures your business has a steady flow of verified online reviews to guide your customers’ buying process. Our reputation management service also uses advanced reputation management software to generate more positive reviews.
Increase Return Business
Selling to existing customers is more profitable compared to creating new customers. One of the biggest challenges that companies face today is keeping existing customers happy over the long-term. Reputation management offers a unique way to promote transparency and build trust with your customers. Our service uses both positive and negative reviews to show your commitment to customer satisfaction and build stronger relationships.
Attract Better Employees
Your team plays a crucial role in keeping your business alive and thriving. As such, you must ensure employee satisfaction is one of your top priorities. Review and reputation management allows you to measure employee engagement and experience and gather actionable insights to further improve your staff retention and acquisition strategies. Statistics show 69% of applicants would reject a job offer from a company with a negative reputation online. To attract the right candidates and grow your team, you need to invest in a reputation management service focused on your company's growth as a whole.
Improve Your Bottom Line
You need review and reputation management to protect your business's image and drum up new business. A Spiegel Research Center study found that online reviews increase conversions by 270%. Moreover, business reviews ramp up conversion rates of higher-priced products by up to 380%. With search engine reputation management, you can build better relationships with your potential customers and maximize the impact your business has in the many available interaction channels to convert them into paying customers.
Boost Local Search Rankings
Review and reputation management is an excellent way to create awareness about your company, amplify customer voices online and boost your search rankings. According to Moz, online reviews make up a large part of Google Local Pack ranking factors. By getting more positive reviews on Google and other review sites, you generate more user-generated content (UGC), which drives qualified traffic to your website. Our service integrates these UGCs to your Google My Business (GMB) profile and other platforms on social media to showcase your trustworthiness and improve your click-through rates (CTRs) and Google search rankings.
Take control of your reviews and reputation
Start your reviews and reputation management service with UPPLUCK today!